Bass Reels us in with Cute Shoes, Kittens

Bass Shoes is running a new cat-themed campaign for their ultra-cute collaboration with designer Rachel Antonoff. Sadly, none of the shoes have cats on them, but on their website, you can follow the story of a white kitten named Marshmallow, and his stylish owner Tennessee, as they set up a lemonade stand in hopes of generating enough funds for a new apartment.

Are they successful in their quest? Check out some of my favorite images below, and click here to see how the whole story ends!

Barney's New York did a similar storybook campaign back in September for their Fall 2010 catalog, "The Cat," which you can see here.