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Tuesday, July 26, 2011

San Francisco SPCA Encourages "Test Cuddles" with Certified Pre-Owned Cats


(Click image to enlarge)

"Tested. Tuned. With an engine that purrs. All of our friendly felines come standard with a whisker-to-tail health inspection, vaccinations, and a 'Lifetime of Love' guarantee."

Shelters are typically overflowing with kitties this time of year, and the San Francisco SPCA recently came out with this adorable new ad promoting cat adoption, and encouraging readers to come in for a "test cuddle."

While the idea of likening cats to used cars may seem a bit strange, it always seems to work in execution. You may remember the Michigan Humane Society also launched their own successful "pre-owned cats" campaign back in in 2009.


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4 comments:

  1. CatJuly 26, 2011 at 1:43 PM

    What a fantastic marketing campaign!!! I hope they have lots of test drives and adoptions :-)

    ReplyDelete
  2. AnonymousJuly 26, 2011 at 1:55 PM

    What a great promotion. "Even with an engine that purrs"... I love it!

    ReplyDelete
  3. Random FelinesJuly 26, 2011 at 2:12 PM

    I was going to mention the MHS one if you didn't know about it - love the idea!!!

    ReplyDelete
  4. meowmeowmansJuly 26, 2011 at 4:08 PM

    I just love this campaign!

    ReplyDelete