On Location: Hello Kitty x Yogurtland 2012

(Click images to enlarge)

After last year's successful run, Hello Kitty has once again decided to spend her summer vacation at Yogurtland, where she will be dishing out limited edition cups, spoons, and merchandise that will have fans of the iconic cat eating way more froyo than usual.

The limited-time collaboration hit participating Yogurtland stores today, and being the diehard Hello Kitty fan I am, I shouldered the tough task of eating frozen yogurt for lunch in order to bring you some of the first images from the launch. Much like last year, the store had small Sanrio-themed signs around suggesting the characters' favorite flavors, and cups and spoons featuring Hello Kitty and her pals looking adorable.

The merchandise selection by the counter was equally cute, and I saw several people pick up the Hello Kitty plush doll ($13.50) while I was there. Other offerings included a button set ($4.99), keychains ($3.99), reusable totes ($2.50), and a coin purse/gift card case ($2.50).

Yogurtland plans to roll out additional cups and spoons throughout the summer, including TuxedoSam (the other penguin), Little Twin Stars, and Badtz-Maru (you can find the exact release dates here). The Sanrio-themed items will be available at participating Yogurtland locations starting today, and are expected to remain in stores throughout Labor Day weekend.